Mattressman
Working with Mattressman was a fantastic opportunity to design across the entire brand experience. My role spanned everything from eye catching Out of Home (OOH) campaigns and in-store POS to social media, email design, and even mapping out new store layouts.
My main focus was ensuring a seamless, consistent brand flow across every single customer touchpoint. I also used AI tools to experiment with the brand character, creating custom poses to use across the campaigns.
Mattressman OOH
To boost in store footfall, I delivered targeted, multi-channel advertising campaigns. The designs spanned billboards and train station posters, right through to dynamic YouTube ads. I also created bespoke, location specific leaflets designed to reward local customers with exclusive discounts and drive physical traffic to the stores.
Mattressman Stores & POS
My contributions to these projects spanned both detailed print collateral and large scale environmental design. Alongside creating targeted leaflets and customer information packs, I also took the lead on the visual rollout for interior store refits and new exterior fascias.
Mattressman Digital
I designed and rolled out comprehensive digital assets across organic social media, paid ad campaigns, and email marketing. This included crafting tailored, high-quality content for Mattressman, as well as designing collaborative campaigns for their various partner brands.
